social media campaigns
CHACO TOUR CAMPAIGN
PROJECT: Travel and document a 5-month tour across the country for Chaco Footwear.
- Photographed, edited and wrote captions for 3-7 photos per day and pushed to Chaco's Instagram.
- Nearly doubled Chaco's Instagram following from 55,000 followers to 105,000.
JETBOIL CAMPAIGN
PROJECT: Create a social campaign that raises awareness and funds for Splore.
- Collaborated with Jetboil and launched campaign in one week, including planning, designing, and scheduling posts.
- Designed custom images, posters, etc. for both companies to promote the campaign.
- Utilized Facebook, Twitter, Instagram, e-Newsletters and company websites.
- In one week, nearly $500 was raised and over 23 unique donors joined Splore.
WHOLE FOODS 5% DAY CAMPAIGN
PROJECT: Promote an event at Whole Foods that helps raise money for Splore.
- Created all promotional materials, including both online and offline.
- In the month leading up to June 3rd, we promoted the event with social media posts, a press release, e-Newsletter blasts and in-person promotions, all resulting in the record for the highest attendance at a Whole Foods event.
- Nearly $4,000 was raised in one day.
SPLORE FALL FLING CAMPAIGN
PROJECT: Create an online campaign surrounding a week of fundraising.
- Designed and promoted an online campaign to attract potential donors to a breakfast event. The event was sold out a week prior and Splore exceeded their fundraising goal by over $3,000.
- Online campaign included YouTube videos, a custom donation page, story-based social media posts and e-Newsletter blasts, resulting in nearly half of the donors being brand new to Splore.